Jack Jack is a developer focused on product innovation and pushing the boundries of current technologies.

Tracking Metrics that Matter

Tracking Metrics that Matter

Knowing what to track is crucial for driving value within your organization. Depending on what metrics you pick can make or break your organization, but having an idea of where you are and where you need to be is the important first step to delivering value.

Where are you?

For us, we were at Zero. We had nothing tracked and no metrics to look at. We had no way to track weekly and monthly progress over time. We were unable to look back at anything and understand what impact our decisions had on the business. It was hard for us to know how we were doing while tracking nothing, so we changed that.

The first step for us was to aknowledge where we were. From there we decided what was imporant to us and then tracked it and made decisions around it. It became easier for us to make decisions once we knew what we were trying to achieve. Whether it be: increasing Monthly Active Users (MAU) on the forum, increasing user time spent on site posts, reducing the bounce rate on our sites, or increasing revenue; we had an idea of what we were after and knew the current state of these metrics.

What to track

Deciding what metrics to track can be difficult especially if you don’t have any strategic objectives in place. The way we went about setting our strategic objectives was by looking at our long term goals and then setting shorter term strategic objectives from them. After setting our strategic objectives, we then looked at what we needed to make them successful. To us this meant tracking application statistics including everything from their code to their page views. We went vertically through the stack to ensure we didn’t miss any metrics along the way. We also made sure to only track key elements of the business and we didn’t let ourselves get drowned in numbers.

To every organization, deciding what to track means something different, but to us at the highest level it means looking at our revenue, our server uptime, and our website page views. For us, knowledge is everything and we know being able to make decisions quicker allows us to make our applications faster and better, generating us more revenue as a byproduct.


We highly encourage every team we work with to sit down and find the metrics core to their business. We also recommend small teams initially track a limited number of metrics to limit time spent on analysis, as we ourselves in the beginning wasted many hours on analysis that didn’t need to be done. Mapping metrics to strategic objectives has allowed us not to lose sight of what we are working towards, and it also helps us to make data driven decisions on a daily basis.